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Virgin Voyages’ Richard Branson pens open letter to South Dakotans..

Virgin Voyages’ Scarlet Lady, the new adult-by-design cruise ship setting sail in 2020, has already booked voyages with sailors from all over the United States… except South Dakota.

The average full-time employee in South Dakota uses only 26% of their vacation days to travel. In fact, about 73% of South Dakotans have left over days each year!

To rally some South Dakotans to come sail with Virgin Voyages and use those vacation days, the brand has put out a call for sailors encouraging them to book with clever billboards around the state. To give them even more of a nudge, Virgin Voyages is offering the first lucky South Dakotan who books a cruise a prize package that includes:

  • $605 in Sailor Loot to use on-board the Scarlet Lady
  • 2 first class tickets from the 605 to the 305
  • One-night hotel stay in Miami
  • Limo transfer to the ship in Miami

Cruise CompeteSir Richard Branson wrote an open letter to South Dakotans, which will run in The New York Times today, urging them to book ASAP and come join the Virgin Voyages fun in 2020. You can read the letter here.


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